👋 Hi. I’m Jim. I’ve been blogging here since early 2004.

The site has gone through many changes since it launched way back then. In 2014, I “decluttered” all of the irrelevant content, leaving the posts which received the most traffic. I then chose to start over with a focus on writing about living a simpler, more meaningful life. Less but better.


Back in the early ’90s, like many other Mac users, I began my career as a design artist. My love for Apple products began with a Mac SE/30, and it was during those early years of working with Aldus PageMaker, Macromedia Freehand, and Adobe Photoshop that I learned the importance of keeping a computer system in good condition.

This led me to create Yasu, a simple Mac OS X utility, in 2002, which became quite popular in the early 2000s. It even garnered me invitations to speak at user groups and featured articles in Mac magazines. I turned over the app to another developer in 2017. That developer didn’t do much with my app, so I’ve asked him to return it to me so I can resurrect it in some form.


Today, I am an IT Director for a well-known consumer brand, where I guide their Salesforce initiatives. Any thoughts or ideas expressed on this personal site are strictly my own and do not reflect those of my employer. I am a certified Salesforce administrator, developer, and consultant, as well as a certified Scrum Master. Other nerdy experience includes Microsoft SQL, MySQL, HTML, CSS, PHP, Javascript, and just enough Java to make me dangerous to my peers. I can even still get decent results out of Adobe Illustrator & Photoshop if I have to.

I am blessed to have found and married an amazing woman, without whom I would be lost, and I have some fantastic kids because of it. In my free time, I enjoy writing code, spending time with my family, playing music, and exploring the outdoors on a hiking trail.

I appreciate hearing from visitors, so if you want to ask a question, share something, or just chat, feel free to contact me through my contact form or connect with me on Mastodon.

Thanks for stopping by.